Sunday, December 7, 2008

Mac's note 6 Dec 2008

Hi Folks,
The key points to remember is that there is no amenity that can transform the value of all Hampstead land south of the main road like a Golf Course, and apart from the very tiniest, no Caribbean country whatsoever, dependent on Tourism is without a Golf Course, and most have a number of them. Additionally we are targetting the 5 star market, whose standards are already well established. It would be the height of business folly to make a belated entry into this market, at a standard below the established one. Can we really with our eyes wide open, drawing on very selective, self-serving data, be obstinately advocating a binkered, self-deluded strategy, forced to fit into our particular emotional prism divorced from business realities, which would be doomed to failure?
It is a particularly false analogy to compare a Golf Course oversupply situation in the US, with the position in Dominica which does not have even a single course. For your information, a number of coaster bus operators, have asked me about the proposed Hampstead Golf Course because they say their customers have often enough asked them about any opportunities to play a few rounds in Dominica.
In the last 2 weeks in The Chronicle, Judith Garraway past President of the Dominica Hotel & Tourism Association and General Manager of the Garraway Hotel has been highlighting the deficiencies of the local Hotel industry, among which she prominently identified insufficient things for our guests to do. The Hampstead JV project will live or die, succeed or fail depending on the extent to which it meets the expectations of wealthy overseas guests. Our personal likes, dislikes and obsessions are fundamentally irrelevant in arriving at a winning 5 star model. Some of us should keep that in mind.
Kind regards,